Where We Advertise & Promote
the Expos... And Why!
(as part of our GRASSROOTS total marketing program)
We trust our DEMOGRAPHIC MARKET SURVEY RESULTS!
- Attendees SKEW YOUNGER THAN THE NATIONAL AVERAGE!
- All age groups get most of their hunting information from magazines, and thus much of their information about our expos there too.
- Our expos draw people from 40 states (2011 total).
- 30% of each expo’s attendance every year are new attendees! (Our market reach and influence is far beyond the people we can get in any given exhibition hall on any given weekend.)
- Word-of-mouth is extremely important to new (77.68% rate it #1) and repeat attendees; we do everything we can to trigger w-o-m. It ties in with market reach, ripple effects, 'the buzz' and 'two-fer' benefits.
- 150,000 coupon postcards are sent to previous attendees. Everyone loves a great deal; great deals start with coupons. Market research has shown people like them best in the mail.
- With the growth of Social/Viral Media, marketing channels are becoming more one-to-one, reaching more of the world. It is becoming an electronic age.
- Leave no stone unturned.
EXPOS MIRROR the way we get much of our information today…and how more and more marketing and sales promotion is done.
- One-on-one, face-to-face, instant feedback, and no middle-man.
- Put a name and face on each customer, and build trust and personal relationships.
- Increase your ability to develop life-long customers.
- The Value of Touch to product sales.
- GRASSROOTS!
ADVERTISING
- Direct Mail Giant Coupon Postcards - A focused, no-waste marketing and sales promotion channel to previous attendees (150,000 known, proven buyers) that generates a direct response, i.e., booth traffic, from the customer via the event coupons.
- Website(s) - A fluid, fast and focused marketing medium that allows customers to process high volumes of information at their own pace. Not only do we promote our own website, we also advertise on other hunting and outdoor websites.
- Mass Media -- Newspapers, magazines, radio, television … traditional marketing channels ... because they work best for a significant share of our market.
- National deer hunting, all-hunting and bowhunting magazines
- In-state hunting, outdoor sports and hunting-association magazines -- for each expo individually
- Newspaper networks, nearly statewide -- for each expo individually
- Radio -- for each expo individually
- Television (cable and commercial) -- for each expo individually
WEBSITE MARKETING
- Viral Marketing - This is marketing that spreads swiftly through communities of like-minded individuals in the form of videos (YouTube), pictures (Facebook), and website links. This is a communication fever that is catching ... the right way!
- Social Marketing (Facebook, Twitter, etc.) - Customers can follow our current news ... respond to our events on their profiles ... talk with friends about upcoming expos or products ... look over photos from previous expos, or upload their favorite pictures to our page (friends, expo activities, etc.).
PROMOTIONS
Posters and information flyers sent to sporting goods stores, archery pro shops, hunting license outlets, taxidermists, big game trophy measurers, hunter education instructors and students, hunting and shooting clubs, exhibitors for distribution to customers, plus high schools (vo-ag instructors), Scout troops, NWTF chapters.- All flyers have $2-off ticket discount coupon as incentive for maximum impression/marketing strength, retention and use.
- News releases emailed to each expo's multi-state major market area --
- RADIO stations & their websites
- TELEVISION stations & their websites
- WEEKLY NEWSPAPERS
- DAILY NEWSPAPERS & their websites
- IN-STATE OUTDOOR MAGAZINES & their websites
- FARM MAGAZINES (In-State & Regional) & their websites
- NATIONAL HUNTING & SHOOTING MAGAZINES & their websites
- RELATED ASSOCIATION PUBLICATIONS & their websites
(hunting, shooting, conservation, bowhunting)
- TRAVEL & TOURISM AGENCIES
- STATE NATURAL RESOURCE AGENCIES & DEPARTMENTS
All news releases are posted on our web-site for easy media downloading
WWW.DEERINFO.COM - All details for all expos. Also ... our web-site has links to 2011 exhibitors. Internet means more visitors, more often, more market area, year-round.
To reach this market ... click here for 2012 website advertising rates.
- E-MAIL Newsletters, reminders, updates, blasts ... sent to our 'house' e-mail list of previous attendees to remind them of the upcoming event, point out highlights and trigger word-of-mouth benefits.
- VIRAL MARKETING Videos on YouTube.com show the variety of exhibitors, hands-on activities and events our expos offer. The videos create pre-expo buzz, leading to ripple-effect marketing benefits.
- SOCIAL MARKETING Facebook and other channels help create an online community of interacting attendees eager to talk with others about the upcoming expos.
This is focused, efficient GRASSROOTS marketing to today's customer, using today's most-effective information channels.
ADVERTISING SALES CONTACT
