(as part of our GRASSROOTS total marketing program)
EXPOS ARE GROWING!
- They mirror the way we get much of our information today. One-on-one, face-to-face interaction, instant feedback, and no middle-man. Put a name and face on each customer, and build personal relationships. Increase your ability to develop life-long customers.
Our ADVERTISING efforts include:
Direct mail - A focused, no-waste marketing and sales promotion channel that generates a direct response from the customer via the event coupons. These cards promote our company, your company and the expos.- Website(s) - A fluid, fast and focused marketing medium that allows customers to process high volumes of information at their own pace. Not only do we promote our own website, we also advertise on other hunting and outdoor websites.
Mass Media (newspaper, magazine, radio, television) - Traditional marketing channels are utilized ... because they work best for a significant share of our focused market.
Plus, to maximize advertising benefit, we take it one step beyond -- we tie in traditional marketing with internet marketing (their websites). This reaches all shares of the market that use these news channels but in an electronic form.
Mass media includes:- National deer hunting, all-hunting & bowhunting magazines
- In-state hunting, outdoor sports and hunting-association magazines -- for each expo individually
- Newspaper networks, nearly statewide -- for each expo
- Radio -- for each expo
- Television (cable and commercial) -- for each expo
Web 2.0 Marketing efforts include:
Viral Marketing - Just like it sounds, this is marketing thatspreads swiftly through a community in the form ofvideos (YouTube), pictures (MySpace & Facebook), and website links. This is acommunicationfever that is catching ... the right way!
Social Marketing (Facebook, MySpace, CamoSpace, and Twitter) - Customers can follow our current news ... RSVP to ourevents on theirprofiles ... talk with friends about upcoming expos or products ... look over previous expo photos, or upload their favorite pictures to our page (friends, expo activities, etc.).
PROMOTIONS for each expo include...
- Posters and information flyers to sporting goods stores, hunting license outlets, taxidermists, big game trophy measurers, hunter education instructors & students, hunting & shooting clubs, exhibitors (for distribution to customers), high schools (vo-ag & phys ed instructors), Scout troops, NWTF chapters
- News releases to each expo's major multi-state market area --
- RADIO stations & their websites
- TELEVISION stations & their websites
- WEEKLY NEWSPAPERS
- DAILY NEWSPAPERS & their websites
- IN-STATE OUTDOOR MAGAZINES & their websites
- FARM MAGAZINES (In-State & Regional) & their websites
- NATIONAL HUNTING & SHOOTING MAGAZINES & their websites
- RELATED ASSOCIATION publications & their websites
(hunting, shooting, conservation, bowhunting) - TRAVEL & TOURISM AGENCIES
- STATE NATURAL RESOURCE AGENCIES & DEPARTMENTS
- All news releases are posted on our web-site for easy media downloading
- WWW.DEERINFO.COM - All details for all expos. Also ... our web-site has links to 2010 exhibitors.
To reach this market ... click here for 2010 website advertising rates. 
PREVIEW On-Line magazine - Converting to a frequent-publication, year-round hunting magazine, with increasing expo content as expo dates become nearer.
To reach this market ... click here for 2010 PREVIEW advertising rates.- E-MAIL - Newsletters, reminders, updates, blasts – sent to our house e-mail list to remind everyone of the upcoming event and point out highlights.
- Viral marketing channels - Videos on YouTube.com show in detail the variety of exhibitors, hands-on activities and events our expos have to offer. They create pre-expo buzz ... and that leads to ripple-effect sales.
Social marketing channels -MySpace and Facebook events help create an online community of interacting attendees eager to talk with others about the upcoming expos.
This is focused, efficient GRASSROOTS marketing to today's customer, using today's most-effective information channels.
AD PRODUCTION CONTACT
Judy Helgeland
800-324-3337
judy@deerinfo.com
