47,733   2007 Hunters                $85/M
36,581   2006 Hunters                $80/M
Counts Through April 2007

DEER AND TURKEY EXPOSITION FROM TARGET COMMUNICATIONS

These are all deer and/or turkey hunters who attended a consumer deer & turkey hunting exposition.  Exhibitors of deer, turkey  and other big game hunting products (archery, centerfire firearms, black powder) showed product lines, highlighting new products. Accessory manufacturers (tree stands, scents/ lures, game and bird calls, clothing, optics, etc.) also showed product.  Seminars were held on various in-depth (as well as introductory and mid-level) topics relative to scouting for deer and turkeys; hunting techniques for various parts of the hunting seasons; trophy and non-trophy hunting; equipment and clothing selection and preparation; use of accessories such as scents/lures, decoys, calls; plus the appreciation of wildlife (special displays, photography seminars, cooking seminars).

Additional Charges:

  Ownership @ $10/M
  Weapon Type @ $10/M
  Species/Bird @ $5/M

Shows are currently held in five states:

  MICHIGAN Deer & Turkey Spectacular and Shooting Sports Show
  OHIO Deer & Turkey Expo and Shooting Sports Show
  ILLINOIS Deer & Turkey Classic and Shooting Sports Show
  WISCONSIN Deer & Turkey Expo and Shooting Sports Show
  MINNESOTA Deer & Turkey Expo and Shooting Sports Show

Weapon Type:                        2007 Hunters

  Black Powder                         10,504
  Bow                                       28,412
  Crossbow                                 6,151
  Handgun                                   7,231
  Rifle                                       20,536
  Shotgun                                  29,727

Hunt Species:

  Deer                                       36,281
  Varmints                                 15,607
  Turkey                                    25,776
  Upland Bird                            17,494
  Waterfowl                                9,901
  Hunt Other Big Game                9,389

Other Interests:

  Camping/Tents                        18,183
  Fishing                                    25,352
  Hike/Backpack                         9,367
  Reload Ammo                           6,676
  Lease Land                               4,582

Ownership:

  ATV                                      16,859
  Boat                                       15,652
  Dogs                                      11,403
  Land                                       12,898
  Pickup Truck                          26,234
  RV                                           9,815
  Have Food Plots For Game      10,948
  Chainsaws                              21,216

Gender

83% MALE      14% FEMALE

Cancelled orders are subject to a $100/F cancellation fee plus run charges and shipping.  All orders cancelled after the mail date or merge are required to pay in full.

Last Update:  05/04/2007
Next Update:  05/31/2008

05/22/07*******LIST USAGE**********************

BARTON COTTON (T)
BUCKMASTERS
CABELA'S
DICK DEVOS FOR GOVERNOR (T)
DUCKS UNLIMITED MEMBERSHIP
EXPO SOUTH (T)
GRAND VIEW MEDIA GROUP (T)
KRAUSE PUBLICTAIONS
MARKEL AMERICAN INS CO (T)
NORTH AMER HUNTING CLUB
WHITETAILS UNLIMITED INC

Media

DIRECT MAIL/SPACE/TV/
RADIO % N/A

Addressing

4-UP CHESHIRE OR EMAIL

Additional Charges

State     $6.00
SCF      $6.00
Zip       $6.00
Keying  $3.50
P/S Labels        $8.50
Area of Interest                                    $10.00
Gender/Sex                               $6.00
Age                                          $10.00
Credit Cards                             $12.50
Email Delivery (flat fee)            $50.00

Minimum Order

5,000