CONTENTS

• 2012 Exhibiting Information
• Demographics
• Marketing / Planning
• Exhibiting
• Advertising & Branding Opportunities
• FREE Marketing Support
• Benefits of Exhibiting

 

2012 EXHIBITING INFORMATION

• Floor Plans (MI, OH, IL, WI)
• Booth Application & Deposit Form

 

DEMOGRAPHICS

• MAPS (MI, OH, IL, WI, 4-Expo Summary)
• Here's Where Your Product Becomes Real
• Game Hunted/Gear Used
• Main Attractions National Summary
• Main Attractions, by State
• States & Counties, Attendees from, per Expo (numerical summary)

 

MARKETING / PLANNING

• New in 2012
• Exhibitor List 2011
• High Value of Grassroots Marketing
• Introduce-Promote-Sell
• Recap '11 for '12 Expos
• Womens Garb & Gear
• Hunting Dogs & Puppies

 

EXHIBITING

• 3 Steps to Better Sales
• Dealer or Rep Exhibits?
• Exhibiting Tips
• Free New-Product Display to Exhibiting Manufacturers

The FREE New-Product display area is available to exhibiting manufacturers. This area is near the front entrance at each expo and is one of the first things people see, if not THE first thing. All products are identified by name, exhibitor and booth number. Attendees can check out products, then come to your booth with their questions. Excellent added on-site exposure for your product and brand.

 

ADVERTISING & BRANDING OPPORTUNITIES

• Giant Postcard (coupon-filled, direct mail traffic builder)
• Banner Advertising (website)
• Business Directory (website)
• On-Site Advertising (expos)
• List Rental, Attendees (direct mail)
• E-Blasts to Attendees (piggyback on TCC)
• Marketing Partnerships / Sponsorships

See Advertising Rate Card for details.

 

FREE MARKETING SUPPORT

Be sure your customers and their friends (and potential new customers) know you will be exhibiting, the show specials you will have, etc. Take full advantage of the marketing support we offer.

Posters & Flyers –

1. Go to posters.asp and download the poster and flyer you want, then print as any copies as you want for distribution to customers and their friends.
   or
2. We will send already-printed show posters (8.5" W x 14" H) and information flyers (2.75" W x 8.5" H) to you FREE of charge which you can use as envelope stuffers, check-out bag stuffers, or special mailings. Contact us at 800-324-3337 (or judy@deerinfo.com) for the quantities you want.

 

BENEFITS OF EXHIBITING

1. EFFICIENTLY REACH the core of your hunting and shooting market
2. DEVELOP new markets
3. STRENGTHEN existing markets
4. INTRODUCE new products
5. FIND new customers
6. IMPROVE brand awareness and loyalty
7. CREATE word-of-mouth advertising with ripple effects far into the marketplace
8. RESEARCH PRODUCT APPLICABILITY because the customer tells you what he likes and dislikes, what he wants and needs
9. HAVE DIRECT CONTACT WITH YOUR CUSTOMERS, avoiding the insulation and isolation of a stay-at-the-factory policy
10. HEAR what your business needs to hear
11. ADDED BRAND EXPOSURE ... brand or corporate name listing on our website, including your website address
12. YOUR WEBSITE LINKED TO OUR WEBSITE at no cost to you