Direct Mail
Rent our ATTENDEE LIST of 87,131 names (2010 & 2011 only) for your direct mail marketing programs!
- These are deer and turkey hunters who attended Target Communications' public deer & turkey hunting expositions.
- We're the largest BOWHUNTING events going ... check out the activity numbers.
- We're among the largest FIREARMS events going ... check out the activity numbers.
Demographics ... what they tell you
- The number of prospective customers you can expect to see in a weekend, and the percentage of them who plan to buy products at the expo.
- Attendee income levels -- the economic buying power of this market.
- The equipment they will use to hunt, and the animals and birds they will hunt.
- The pulse of this HEARTLAND MARKET!
2011 Attendee Demographic Profile
- 93.73% will buy products at the event
- 29.49% are female
- 71.80% are repeat attendees
- 29.20% are first-time attendees
You’re reaching new customers all the time.
| Their spending plans… |
| Under $100 |
52.12% |
| $101-250 |
27.88% |
| $251-500 |
9.59% |
| $501-1,000 |
4.01% |
| $1,000+ |
6.42% |
|
Their annual household income
| Under $25,000 |
14.66% |
| $25,000-$34,999 |
13.03% |
| $35,000-$44,999 |
12.56% |
| $45,000-$54,999 |
9.49% |
| $55,000-$64,999 |
13.36% |
| $65,000-$74,999 |
10.94% |
| $75,000-$99,999 |
12.49% |
| $100,000+ |
13.53% |
|
| Age |
| Under 12 |
2.53% |
| 12-17 |
10.35% |
| 18-24 |
14.21% |
| 25-34 |
17.10% |
| 35-44 |
17.33% |
| 45-54 |
18.21% |
| 55+ |
20.28% |
|
The high value of WORD-OF-MOUTH advertising
(You get ‘two-fer’ advertising benefit)
Attendees talk with – |
| Friends |
80.35% |
| Family/Relatives |
62.77% |
| Co-Workers |
40.77% |
|
| Archery/Hunt Club |
6.55% |
| Sports Club |
9.46% |
| Church Member |
10.17% |
|
| Neighbors |
24.42% |
| Schoolmates |
9.18% |
| |
|
|
2011 Attendees
(all with names and complete mailing addresses)
| Hunting Arms |
Hunters |
| Muzzleloader |
16,825 |
| Crossbow |
7,535 |
| Handgun |
7,500 |
| Rifle |
22,030 |
| Shotgun |
29,294 |
| Bow |
26,511 |
| |
|
| Hunted Species |
Hunters |
| Whitetail Deer |
35,235 |
| Varmints |
16,933 |
| Turkey |
25,431 |
| Waterfowl |
10,028 |
| Pheasant |
14,952 |
| Grouse, Ruffed |
7,187 |
| Rabbit |
20,780 |
| Elk |
6,397 |
| Bear, Black |
6,982 |
| Pronghorn |
2,806 |
| Mule Deer |
4,269 |
| Caribou |
1,845 |
| |
|
Interests & Activities |
Hunters |
Have Food Plot |
7,667 |
Hunt Private Land |
29,275 |
Lease Hunting Land |
3,083 |
Hunt Public Land |
18,513 |
Plan to Buy Hunting Land |
2,313 |
Have Cable TV |
27,776 |
|
|
Ownership |
Hunters |
ATV |
17,362 |
Hunting Dogs |
10,226 |
Hunting Land |
10,431 |
Pickup Truck |
24,642 |
Chainsaws |
18,377 |
Trail Camera |
15,994 |
Treestands |
22,781 |
Turkey Decoy |
15,011 |
Deer Decoy |
10,332 |
Ground Blinds |
20,909 |
Rangefinder |
16,013 |
Binoculars |
22,233 |
Red Dot Sight |
7,917 |
Rifle Scope |
18,223 |
Shotgun Scope |
13,920 |
Handgun Scope |
5,925 |
GPS System |
12,551 |
Deer Scents |
20,003 |
Deer Calls |
21,447 |
Turkey Calls |
17,983 |
Predator Calls |
12,493 |
Rattling Antlers |
16,261 |
Food Plot Machinery |
6,648 |
Odor Free Wash |
15,438 |
Carbon-Impregnated Clothing |
16,261 |
|
|
Here’s who rents our lists:
- Bass Pro Shops
- Buckmasters Whitetail Magazine
- Cabela's
- Ducks Unlimited
- Intermedia Outdoors
- Macks Prairie Wings
- U.S. Sportsmens Alliance
|
To rent our list, contact
|
| Jane McCoy |
| Chilcutt Direct Marketing |
| PO Box 14890 |
| 9301 Cedar Lake Ave. |
Oklahoma City, OK 73113-0890
|
| Phone: |
405-478-7245 |
| Fax: |
405-478-2984 |
| E-Mail: |
janem@cdmlist.com |
| Web: |
www.cdmlist.com |
|
Highly FOCUSED Marketing!
It works!
For more info, go to www.cdmlist.com |
Segments
| 43,669 |
2011 Hunters |
$85/M |
43,462 |
2010 Hunters |
$80/M |
Counts Thru 05/31/2011 |
Deer And Turkey Exposition From Target Communications
These are all deer and/or turkey hunters who attended a consumer deer & turkey hunting exposition. Exhibitors of deer, turkey and other big game hunting products (archery, centerfire firearms, black powder) showed product lines, highlighting new products. Accessory manufacturers (tree stands, scents/lures, game and bird calls, clothing, optics, etc.) also showed product. Seminars were held on various in-depth (as well as introductory and mid-level) topics relative to scouting for deer and turkeys; hunting techniques for various parts of the hunting seasons; trophy and non-trophy hunting; equipment and clothing selection and preparation; use of accessories such as scents/lures, decoys, calls; plus the appreciation of wildlife (special displays, photography seminars, cooking seminars).
Additional Charges:
Ownership @ $10/M
Weapon Type @ $10/M
Species/Bird @ $5/M
Expos are currently held in four states:
- MICHIGAN (Lansing) Deer & Turkey Spectacular and Shooting Sports Show
- OHIO (Columbus) Deer & Turkey Expo and Shooting Sports Show
- ILLINOIS (Peoria) Deer & Turkey Classic and Shooting Sports Show
- WISCONSIN (Madison) Deer & Turkey Expo and Shooting Sports Show
Cancelled orders: flat fee of $100, plus run charges and shipping. All orders cancelled after the mail date or merge are required to pay in full.
Last Update: 06/13/2011
Next Update: 06/15/2012
Addressing
* 4-UP CHESHIRE OR EMAIL
Additional Charges
State |
$6.00 |
SCF |
$6.00 |
Zip |
$6.00 |
Keying |
$3.50 |
P/S Labels |
$8.50 |
Area of Interest |
$10.00 |
Gender/Sex |
$6.00 |
Age |
$10.00 |
Credit Cards |
$12.50 |
Email Delivery (flat fee) |
$50.00 |
Minimum Order - 5,000
