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Do More to Increase Sales:

Demographics:

 

Deer & Turkey Preview
2010 Expos --
Attendees from these states, by expo

 

BACKGROUND INFORMATION....
From All Over The Map ...Our
Attendees ...YOUR PROSPECTS

 

Attendees from 42 states in all!

Attendee Demographics

Explanation of columns below

The numbers to the right of various states in each column indicate the number of counties in each of those states from which event attendees came.

As you can immediately see, these events are NOT local events. They're not even single-state events.

These are multi-state markets for your company and your products. With this widespread geographical base, the value in supporting ALL your dealers in each multi-state market becomes instantly clear.

Likewise, the value of 'buzz' and word-of-mouth indirect advertising. When those who attended these events return home, they become opinion leaders as they talk about what they saw, influencing sales decisions far beyond the expos and far beyond their own pocketbooks. They drive local business to local retailers — no matter where in the expo's multi-state market area those local retailers exist.

Incidentally, county counts in the four home states --

Dare we say 'market penetration'....

 

2010 - 20th yr
Illinois Illinois
ATTENDANCE
State &
# Counties
2010 - 24th yr
Michigan Michgan
ATTENDANCE
State &
# Counties
2010 - 18th yr
Ohio Ohio
ATTENDANCE
State &
# Counties
2010 - 26th yr
Wisconsin Wisconsin
ATTENDANCE
State &
# Counties
Alabama
Arkansas
Florida
Georgia
Illinois 101
Indiana 48
Iowa 15
Kansas
Kentucky 6
Louisiana
Michigan 15
Minnesota
Missouri 18
Nevada
New Hampshire
New Jersey
New York
North Dakota
Ohio
Pennsylvania
Tennessee 11
Texas
West Virginia
Wisconsin 16
Wyoming
25 states
Florida
Illinois
Indiana 14
Iowa
Kentucky
Maine
Michigan 78
Montana
North Carolina
Ohio 16
South Carolina
South Dakota
Tennessee
Texas
Utah
Washington
Wisconsin
17 states
Alabama
California
Colorado
Connecticut
Florida
Idaho
Illinois 11
Indiana 43
Iowa
Kentucky 35
Maine
Maryland
Massachusetts
Michigan 24
Minnesota
Nevada
New Hampshire
New York
North Carolina 13
Ohio 88
Oklahoma
Pennsylvania 30
South Carolina
Tennessee 7
Texas
Vermont
Virginia
Washington
West Virginia 38
Wisconsin
Wyoming
32 states
Alabama
Alaska
California
Colorado
Connecticut
Florida
Georgia
Illinois 32
Indiana 12
Iowa 25
Kansas
Kentucky
Maryland
Michigan 8
Minnesota 21
Missouri
Montana
Nebraska
Nevada
New York
North Carolina
North Dakota
Ohio
Pennsylvania
Vermont
Washington
West Virginia
Wisconsin 70
Wyoming
29 states

 

Where did you hear of the expo?
1st Time Attendees IL MI OH WI
Friends 82.88% 71.43% 72.59% 73.17%
Next highest 10.96% 16.19% 9.63% 17.07%
Repeat Attendees IL MI OH WI
Friends 59.16% 45.06% 54.75% 53.85%
Postcard 14.79% 12.88% 13.69% 11.92%

 

Who did you talk with about the expo?
(repeat attendees only) (before the expo)
  IL MI OH WI
Friends 82.64% 82.40% 81.75% 82.31%
Family/Relatives 65.59% 68.24% 70.34% 65.77%
Co-Workers 40.84% 42.92% 43.35% 45.77%
Archry/BH Clb 7.72% 9.44% 6.84% 8.08%
Sports Club 9.32% 14.16% 12.93% 8.08%
Church Mmbr 9.97% 8.58% 11.03% 5.38%
Neighbors 21.86% 25.71% 25.48% 18.46%
Schoolmates 7.40% 8.58% 10.65% 8.85%