Attendees from these states, by expo
BACKGROUND INFORMATION....
Attendees from 42 states in all! |
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Explanation of columns below
The numbers to the right of various states in each column indicate the number of counties in each of those states from which event attendees came.
As you can immediately see, these events are NOT local events. They're not even single-state events.
These are multi-state markets for your company and your products. With this widespread geographical base, the value in supporting ALL your dealers in each multi-state market becomes instantly clear.
Likewise, the value of 'buzz' and word-of-mouth indirect advertising. When those who attended these events return home, they become opinion leaders as they talk about what they saw, influencing sales decisions far beyond the expos and far beyond their own pocketbooks. They drive local business to local retailers — no matter where in the expo's multi-state market area those local retailers exist.
Incidentally, county counts in the four home states --
- Michigan -- 83 counties, attendees from 78 of them
- Ohio -- 88 counties, attendees from all 88 of them
- Illinois -- 103 counties, attendees from 101 of them
- Wisconsin -- 72 counties, attendees from 70 of them
Dare we say 'market penetration'....
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| Where did you hear of the expo? | ||||
| 1st Time Attendees | IL | MI | OH | WI |
| Friends | 82.88% | 71.43% | 72.59% | 73.17% |
| Next highest | 10.96% | 16.19% | 9.63% | 17.07% |
| Repeat Attendees | IL | MI | OH | WI |
| Friends | 59.16% | 45.06% | 54.75% | 53.85% |
| Postcard | 14.79% | 12.88% | 13.69% | 11.92% |
| Who did you talk with about the expo? | ||||
| (repeat attendees only) (before the expo) | ||||
| IL | MI | OH | WI | |
| Friends | 82.64% | 82.40% | 81.75% | 82.31% |
| Family/Relatives | 65.59% | 68.24% | 70.34% | 65.77% |
| Co-Workers | 40.84% | 42.92% | 43.35% | 45.77% |
| Archry/BH Clb | 7.72% | 9.44% | 6.84% | 8.08% |
| Sports Club | 9.32% | 14.16% | 12.93% | 8.08% |
| Church Mmbr | 9.97% | 8.58% | 11.03% | 5.38% |
| Neighbors | 21.86% | 25.71% | 25.48% | 18.46% |
| Schoolmates | 7.40% | 8.58% | 10.65% | 8.85% |
