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EFFICIENTLY REACH the core of your hunting
and shooting market |
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DEVELOP new markets |
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STRENGTHEN existing markets |
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INTRODUCE new products |
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FIND new customers |
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IMPROVE brand awareness and loyalty |
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CREATE word-of-mouth advertising with ripple
effects far into the marketplace |
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RESEARCH PRODUCT APPLICABILITY because the
customer tells you what he likes and dislikes, what he
wants and needs |
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HAVE DIRECT CONTACT WITH YOUR CUSTOMERS,
avoiding the insulation and isolation of a stay-at-the-factory
policy |
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HEAR WHAT YOUR BUSINESS NEEDS TO HEAR! |
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Demographics
for the 40%-45% of the U.S. hunting and shooting market
you reach through our expos and related advertising
show you --
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(42 states, with concentration from 14 Midwestern
states --
the heartland of the hunting & shooting market)
Rifle, shotgun, bow, black powder, handgun and crossbow
Whitetail deer, wild turkey, other big game, small
game & upland birds and waterfowl
(click
here for Customer Economic and Activity Profile)
- Face-to-face, live and in color, interactive
- Immediate communication -- answer all the customers'
questions, get all your points across
- Hands-on introduction and inspection
- 150,000 circulation, all to previous attendees
and pass-along readership of more than 400,000 hunters
and shooters. This is more than a 2-for-1 benefit.
- Enhance the increasing effectiveness of word-of-mouth
advertising.
- Tell all your prospects WHERE and WHEN they cn see
your products -- the expos where you’re exhibiting
and your booth numbers. And tell them what they can
expect to see.
- Support all your dealers throughout this hunting
& shooting heartland.
- Our web-site reaches the world -- instantly.
- The internet has mde face-to-face communications
at expos increasingly valuable. Once people have seen
pictures and read descriptions of your product, they
want to get their hands on your product.
... these three state-of-the-art channels form a powerful
communication and sales promotion network utilized by
young and old -- today’s prospects AND tomorrow’s
prospects.
An exclusive opportunity to talk with
-- and write orders from -- dealers in the expo's market
area. (click here
for details)
- National hunting & bowhunting magazines
- In-state hunting, outdoor sports and association
magazines
- Newspaper networks, nearly statewide
- Radio -- regular programs and outdoor programs
- Television
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- to sporting goods stores, taxidermists,
big game trophy measurers, hunting & shooting
clubs.
• All
stations in each expo's major multi-state market area
• All
stations in each expo's major multi-state market area
• All
in each expo's major multi-state market area
• All
in each expo's major multi-state market area
• All in each expo's major multi-state
market area
• All
(In-State & Regional) in each expo's major multi-state
market area
• All
• All (Hunting, Shooting, Conservation,
Bowhunting) Publications in each expo's multi-state
market area.
- Our own (www.deerinfo.com)
- magazine
mailed to 150,000 previous attendees -- proven buyers,
proven expo traffic -- the types of customers who
will create a season-long ripple effect of talk about
the products they saw and handled at the expo(s).
(To reach this powerful market ... click
here for PREVIEW 2008 Advertising Rate Card)
- links
to exhibitors, hunting & shooting associations,
etc.
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to previous attendees
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- Expos are growing. They mirror the way we get much
of our information today – up close and personal,
live and in color, instant feedback … flash
& dash, excitement, hands-on … interactive
at a productive personal level.
- Direct mail – a focused, no-waste marketing
and sales channel.
- Web-site – Fast, focused marketing.
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Four issues
per year. New expo items, program changes, expo trends,
marketing tips, schedules, show summaries … and
more. |
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© 2008 Target Communications |
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