Wisconsin wild turkey hunting expos and trade shows for outfitters, gear, products and services relating to wild turkey hunts at Target Communications for Wisconsin Wild Turkey, Wisconsin Wild Turkey Hunting, Wisconsin Hunting Wild Turkey, Wisconsin Wild Turkey Hunts, Wisconsin Wild Turkey Hunt, Wisconsin Picture Wild Turkey, Wisconsin Wild Turkey Recipe, Wisconsin Cooking Wild Turkey, Wisconsin Photo Wild Turkey, Wisconsin Sound Wild Turkey, Wisconsin Wild Turkey Call, Wisconsin Cook Wild Turkey, Wisconsin Cleaning Wild Turkey, Wisconsin Fact Wild Turkey, Wisconsin Clean Wild Turkey, Wisconsin Wild Turkey Food, Wisconsin Feed Wild Turkey, Wisconsin Field Dressing Wild Turkey, Wisconsin Feeding Wild Turkey, Wisconsin Eat Wild Turkey, Wisconsin Watching Wild Turkey Hunting, Wisconsin Smoked Wild Turkey, Wisconsin Wild Turkey Habitat, Wisconsin Wild Turkey Biology Management, Wisconsin Wild Turkey Information, Wisconsin Wild Turkey Photograph, Wisconsin Recipe Smoked Wild Turkey

 
2008 MARKET PLANNING DATA
This page will be updated late summer
 
2007 Attendee Economic & Activity Demographic Profile
 
WISCONSIN
Deer & Turkey Expo
28,000 attendees from
26 states
ATTENDEES FROM:
• 71 of 72 WISCONSIN counties
• 36 ILLINOIS counties
• 24 IOWA counties  
• 22 MINNESOTA counties
• 18 MICHIGAN counties
• 11 INDIANA counties
• 26 states in all
 
Hunt for ...  
 Whitetail Deer
23,470
83.82%
 Turkey
17,928
64.03%
 Other Big Game
7,734
27.62%
 Waterfowl
8,361
29.86%
 Upland Birds & Sm Gm
12,284
43.87%
 
 
 
Hunt Deer with ...  
 Crossbow
1,546
5.52%
 Handgun
4,872
17.40%
 Black Powder
7,529
26.89%
 Rifle
19,368
69.17%
 Shotgun
17,970
64.18%
 Bow & Arrow
18,712
66.83%
 
 
 
Annual Household Income
 High School Student
2,764
9.87%
 College Student
890
3.18%
 $25,000
890
3.18%
 $25 - $34,999
2,498
8.92%
 $35 - $44,999
3,032
10.83%
 $45 - $55,999
4,102
14.65%
 $55 - $65,999
3,923
14.01%
 $65 - $75,000
2,498
8.92%
 $75,000 +
7,512
26.43%
Age
   
 Under 12
2,086
7.45%
 12 - 17
2,380
8.50%
 18 - 24
2,458
8.78%
 25 - 34
3,875
13.84%
 35 - 44
6,938
24.78%
 45 - 54
6,076
21.70%
 55 +
4,186
14.95%
 
Females
 
 
8,400
15.00%
 
Transportation
 Own a Truck
16,458
58.78%
 Own an ATV
11,077
39.56%
 
 
 
A Place to Hunt ...    
 Own Hunting Land
9,164
32.73%
  Lease Hunting Land
2,954
10.55%
 Grow Food Plots
6,902
24.65%
 
 
 
Outdoor Activities ...
 Own a Dog
8,112
28.97%
 Own a Chainsaw
13,530
48.32%
 Own a Boat
11.262
40.22%
 Hunt Varmints
8,873
31.69%
 Reload Ammo
4,130
14.75%
 Fishing
17,301
61.79%
 Camp - Tent
11,595
41.41%
 Camp - Trailer/RV
6,034
21.55%
 Hike / Backpack
6,488
23.17%
 Auto Race Fan
7,902
28.22%
 
Plan to Buy Products at Expo
 
25,267
90.24%
 
 
 
How much will you spend
 Under $100
15,406
55.02%
 $101 - $250
8,246
29.45%
 $251 - $500
2,719
9.71%
 $501 - $1000
1,086
3.88%
 $1000 +
543
1.94%
 
 
 
Reach New Customers
 1st Time Attendee
6,056
21.63%
 Repeat Attendee
21,944
78.37%
 
 
 
Who do you talk with about the Expo?
 Friends
12,426
44.38%
 Family/Relation
9,122
32.58%
 Co-Workers
6,686
23.88%
 Archery/ Clubs
1,417
5.06%
 Sports Clubs
1,887
6.74%
 Church Members
14,17
5.06%
 Neighbors
2,988
10.67%
 Schoolmates
1,100
3.93%
 
2009 WISCONSIN Deer & Turkey Expo — April 3-4-5 — Madison
© 2008 Target Communications