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2008 MARKET PLANNING DATA
 
This page will be updated late summer
 
2007 Attendee Economic & Activity Demographic Profile
 
 
OHIO
Deer & Turkey Expo
24,000 attendees from
25 states
ATTENDEES FROM:

• 88 of 88 OHIO counties

• 36 WEST VIRGINIA counties

• 29 INDIANA counties

• 29 PENNSYLVANIA counties

• 23 KENTUCKY counties
• 25 states in all
 

Hunt for ...

 Whitetail Deer

21,014

87.56%

  Turkey

14,930

62.21%

 Other Big Game

4,478

18.66%

 Waterfowl

3,833

15.97%

 Upland Birds & Sm Gm

8,515

35.48%
     

Hunt Deer with ...

 Crossbow

9,482

39.51%

 Handgun

3,938

16.41%

 Black Powder

7,608

31.70%

 Rifle

8,537

35.57%

 Shotgun

17,546

73.11%

 Bow & Arrow

14,606

60.86%
     

Annual Household Income

 High School Student
2,196

9.15%

 College Student
1,070

4.46%

 < $25,000
1,126

4.69%

 $25 - $34,999
3,374

14.06%

 $35 - $44,999
2,947

12.28%

 $45 - $55,999
2,892

12.05%

 $55 - $65,999
2,626

10.94%

 $65 - $75,000
2,518

10.49%

 $75,000 +
5,251

21.88%

Age

 Under 12

2,306

9.61%

 12 - 17

1,958

8.16%

 18 - 24

2,256

9.40%

 25 - 34

4,680

19.50%

 35 - 44

4,778

19.91%

 45 - 54

4,630

19.29%

 55 +

3,394

14.14%
     

Females

    
 

3,950

16.46%
     

Transportation

 Own a Truck

14,830

61.79%

 Own an ATV

9,655

40.23%
     

A Place to Hunt ...

 Own Hunting Land

7,138

29.74%

 Lease Hunting Land

2,290

9.54%

 Grow Food Plots

5,863

24.43%
     

Outdoor Activities ...

 Own a Dog

6,007

25.03%

 Own a Chainsaw

12,312

51.30%

 Own a Boat

7,272

30.30%

 Hunt Varmints

10,234

42.64%

 Reload Ammo

4,353

18.14%

 Fishing

15,151

63.13%

 Camp - Tent

10,826

45.11%

 Camp - Trailer/RV

5,357

22.32%

 Hike / Backpack

5,705

23.77%

 Auto Race Fan

7,284

30.35%
     

Plan to Buy Products at Expo
 

23,177

96.57%
     

How much will you spend?

 Under  $100

11,784

49.10%

 $101 - $250

8,146

33.94%

 $251 - $500

2,822

11.76%

 $501 - $1000

924

3.85%

 $1000 +

326

1.36%
     

Reach New Customers

 1st Time Attendee

5,794

24.14%

 Repeat Attendee

18,206

75.86%
     

Who do you talk with about the Expo?

 Friends

14,993

62.47%

 Family/Relation

14,849

61.87%

 Co-Workers

10,954

45.64%

 Archery/Bowhunting Clubs

1,850

7.71%

 Sports Clubs

2,191

9.13%

 Church Members

2,532

10.55%

 Neighbors

5,695

23.73%

 Schoolmates

1,802

7.51%
 
2009 OHIO Deer & Turkey Expo — March 20-21-22 — Columbus
© 2008 Target Communications