MI deer hunting expos and turkey hunts, trade shows for outfitters, gear, products and services at Target Communications for MI Deer, MI Deer Stands, MI Deer Blinds, MI Deer Rifles, MI Deer Picture, MI Deer Processing, MI Deer Tick, MI Dressing Field Deer, MI How To Field Dress A Deer, MI Deer Attack, MI Deer Meat, MI Deer Jerky Recipe, MI Deer Scent, MI Deer Decoys, MI Deer Call, MI Deer Stand, MI Butchering Deer, MI Big Deer, MI Buck Deer, MI How To Butcher Deer, MI Deer Antlers, MI Live Deer Cam, MI Deer Food Plot, MI Deer Food, MI Deer Recipe, MI Deer Feed, MI Deer Meat Recipe, MI Deer Camp, MI Deer Anatomy, MI Deer Cam, MI Big Deer Picture, MI Deer Season, MI Tanning Deer Hide, MI Deer Sound, MI Deer Jerky

 
2008 MARKET PLANNING DATA

This page will be updated late summer
 
2007 Attendee Economic & Activity Demographic Profile
 
MICHIGAN
Deer & Turkey Spectacular
16,000 attendees from
13 states
ATTENDEES FROM:
• 75 of 83 MICHIGAN counties
• 15 INDIANA counties
• 16 OHIO counties
• 13 states in all
 
 
Hunt for ...
 Whitetail Deer
14.224
88.90%
  Turkey
10,288
64.30%
 Other Big Game
4,296
26.85%
 Waterfowl
3,345
20.91%
 Upland Birds & Sm Gm
7,242
45.26%
     
Hunt Deer with …
 Crossbow
891
5.57%
 Handgun
3,317
20.73%
 Black Powder
5,704
35.65%
 Rifle
9,136
57.10%
 Shotgun
11,994
74.96%
 Bow & Arrow
12,186
76.16%
     
Annual Household Income
 High School Student
1,150
  7.19%
 College Student
718
  4.49%
 Under $25,000
1,194
  7.46%
 $25,000 - $34,999
1,627
10.17%
 $35,000 - $44,999
1,682
10.51%
 $45,000 - $54,999
2,387
14.92%
 $55,000 - $64,999
1,952
12.20%
 $65,000 - $74,999
1,573
  9.83%
 $75,000 or more
5,587
34.92%
Age
 Under 12
1,353
8.40%
 12 - 17
739
  4.62%
 18 - 24
1,002
  6.26%
 25 - 34
2,370
14.81%
 35 - 44
3,075
19.22%
 45 - 54
4,088
25.55%
 55 +
3,382
21.14%
 
Females
2,144
13.40%
     
Transportation
 Own a Truck
10,336
64.60%
 Own an ATV
6,122
38.26%
 
A Place to Hunt ...
 Own Hunting Land
6,280
39.25%
 Lease Hunting Land
2,557
15.98%
 Grow Food Plots
5,000
31.25%
 
Outdoor Activities ...
 Own a Dog
4,237
26.48%
 Own a Chainsaw
8,845
55.28%
 Own a Boat
6,883
43.02%
 Hunt Varmints
6,430
40.19%
 Reload Ammo
2,570
16.06%
 Fishing
10,414
65.09%
 Camp - Tent
7,120
44.50%
 Camp - Trailer/RV
4,896
30.60%
 Hike / Backpack
3,382
21.14%
 Auto Race Fan
4,725
29.53%
     
Plan to Buy Products at Expo
 Yes
14,461
90.38%
     
How much do you plan to spend?
 Under $100
9,038
56.49%
 $101 - $250
4,779
29.87%
 $251 - $500
1,246
  7.79%
 $501 - $1000
520
  3.25%
 $1000 +
416
  2.60%
 
Reach New Customers
 1st Time Attendee
4,677
29.23%
 Repeat Attendee
11,323
70.77%
 
Who do you talk with about the Expo?
 Friends
12,730
79.56%
 Family/Relation
9,024
56.40%
 Co-Workers
6,888
43.05%
 Archery/Bowhunting Club
1,830
11.44%
 Sports Club
1,526
  9.54%
 Church Members
1,656
10.35%
 Neighbors
3,574
22.34%
 Schoolmates
784
  4.90%
 
2009 MICHIGAN Deer & Turkey Spectacular — February 13-14-15 — Lansing
© 2008 Target Communications