Hunt for ...

 Whitetail Deer

15,138

84.10%

  Turkey

9,490

52.72%

 Other Big Game

2,504

13.91%

 Waterfowl

4,288

23.82%

 Upland Birds & Sm Gm

7,281

40.45%

Hunt Deer with …

 Crossbow

938

5.21%

 Handgun

2,889

16.05%

 Black Powder

3,298

18.32%

 Rifle

4,972

27.62%

 Shotgun

13,221

73.45%

 Bow & Arrow

12,668

70.38%

Annual Household Income

 High School Student

1,724

9.58%

 College Student

682

3.79%

 < $25,000

1,202

6.68%

 $25 - $34,999

1,242

6.90%

 $35 - $44,999

2,205

12.25%

 $45 - $55,999

2,084

11.58%

 $55 - $65,999

2,405

13.36%

 $65 - $75,000

1,683

9.35%

 $75,000 +

4,770

26.50%

Age

 Under 12

1,350

7.50%

 12 - 17

1,498

8.32%

 18 - 24

1,822

10.12%

 25 - 34

3.337

18.54%

 35 - 44

3.625

20.14%

 45 - 54

3.337

18.54%

 55 +

3,049

16.94%

Females

 Own a Truck

11,761

65.34%

 Own an ATV

7,547

41.93%

A Place to Hunt ...

 Own Hunting Land

5,096

28.31%

 Lease Hunting Land

1,818

10.10%

 Grow Food Plots

4,862

27.01%

Outdoor Activities ...

 Own a Dog

4,586

25.48%

 Own a Chainsaw

8,779

48.77%

 Own a Boat

6,392

35.51%

 Hunt Varmints

6,383

35.46%

 Reload Ammo

2,624

14.58%

 Fishing

11,320

62.89%

 Camp - Tent

7,573

42.07%

 Camp - Trailer/RV

3,875

21.53%

 Hike / Backpack

3,523

19.57%

 Auto Race Fan

5,618

31.21%

Plan to Buy Products at Expo

16,785

93.25%

 How much will you spend

 Under $100

8,386

46.59%

 $101 - $250

6,098

33.88%

 $251 - $500

2,498

13.88%

 $501 - $1000

635

3.53%

 $1000 +

382

2.12%

Reach New Customers

 1st Time Attendee

5,015

27.86%

 Repeat Attendee

12,985

72.14%

Who do you talk with about the Expo?

 Friends

14, 681

81.56%

 Family/Relation

10,316

57.31%

 Co-Workers

7,756

43.09%

 Archery/Bowhunting Club

1,226

 6.81%

 Sports Club

1,480

  8.22%

 Church Members

1,480

 8.22%

 Neighbors

3,391

18.84%

 Schoolmates

1,588

   8.82%